01
Can people notice it?
Use placement, contrast, size, timing, audio, and repetition appropriate to the format. Do not hide disclosure behind extra actions.
AI AFFILIATE DISCLOSURE GUIDE
Disclose clearly. Protect trust.
CLEAR. PROMINENT. CLOSE TO THE CLAIM. APPROPRIATE TO THE FORMAT.
People should understand that you may earn from the recommendation without hunting through a bio, footer, or collapsed description.
CLEAR DISCLOSURE
How should a Marquorum creator disclose an affiliate relationship?
State plainly that you may earn a commission if the audience buys through your link or creator code, place the disclosure where people will notice it before or with the recommendation, repeat it when the format requires, and follow the current platform, legal, and offer-specific rules.
Disclosure should match the way the audience experiences the content. A line buried in a profile, footer, terms page, collapsed description, later comment, or unrelated link does not necessarily help someone understand the commercial relationship at the point of recommendation.
Use direct language. Avoid vague labels that only industry insiders understand. The audience should not have to infer whether you were paid, received a benefit, or can earn from the transaction.
Disclosure is only one part of responsible promotion. Claims must also be accurate, current, allowed by the offer, and presented in context. Marquorum guidance does not convert an unsupported creator claim into an approved one.
01 / A PRACTICAL BASELINE
Four checks before you publish.
These checks do not replace applicable law or platform rules. They help make the commercial relationship obvious to the audience.
02
Can people understand it?
Say what the relationship means in ordinary language, including that you may earn a commission from a purchase.
03
Is it close to the recommendation?
Place disclosure before or alongside the relevant claim, link, code, demonstration, or call to action.
04
Does it survive the format?
Account for previews, clips, reposts, stories, live segments, description truncation, audio-only consumption, and platform-specific interfaces.
02 / BY CONTENT FORMAT
The disclosure should travel with the recommendation.
A single sentence can work differently across text, video, audio, visual, and live content. Adapt the presentation without weakening the meaning.
- 01
Text posts and newsletters
Place clear disclosure before or close to the recommendation and link or code. Do not rely only on a footer, profile, or destination page.
- 02
Recorded video
Use a clear spoken disclosure and a readable on-screen disclosure when appropriate. Put the information where viewers will encounter it even if they do not open the description.
- 03
Podcasts and audio
State the relationship audibly near the recommendation. A link in show notes alone may not reach someone listening away from the screen.
- 04
Stories, reels, and short clips
Use readable placement, sufficient display time, and language that remains visible against the content. Repeat when separate segments can be consumed independently.
- 05
Livestreams
Disclose verbally at the relevant segment and repeat periodically for viewers who join later. Add a clear visual disclosure where the platform supports it.
- 06
Communities and direct messages
Do not treat a private or conversational channel as an exemption. State the commercial relationship before the recommendation or code.
03 / CLAIM DISCIPLINE
A disclosure cannot rescue a misleading claim.
Use the offer workspace for current product facts, approved claims, prohibited claims, assets, geography, discounts, and platform restrictions.
01
Do not guarantee outcomes
Do not promise income, rankings, customers, conversions, results, or performance unless an exact current approved claim supports the statement.
02
Do not invent urgency
Do not create fake deadlines, scarcity, expiring access, waitlists, price changes, or product availability.
03
Do not hide limitations
If a material condition is necessary to understand the feature, attribution path, discount, eligibility, or result, keep it in the content.
04
Do not imply ownership
Member governance is input and binding product selection under published rules. It is not creator equity, tokens, investment, or ownership.
04 / AUTHORITATIVE RULES
Check the current source that applies to your content.
Platform and regulator guidance can change. Members should use current offer assets and verify the rules that apply to the creator, audience, location, and format.
- US FTC endorsements, influencers, and reviews
Official US regulator guidance and resources for endorsements and influencer marketing.
- UK guidance for influencers
Official UK government guidance on making advertising relationships clear.
- Marquorum Network Operating Acknowledgement
The current operating responsibilities accepted by active Marquorum affiliates.
- Marquorum Terms of Service
The current master agreement governing network participation, offers, attribution, commissions, governance, and payouts.
FAQ
The questions worth asking.
The offer, the rules, and what happens next, in plain language.
01Do I need to disclose a Marquorum affiliate relationship?
Yes. Marquorum requires creators to disclose the commercial relationship clearly and follow the law, regulator guidance, platform rules, current published offer schedule, and current promotion assets that apply to the content and audience.
02Is using #affiliate enough?
A short label may help, but sufficiency depends on prominence, language, platform, format, audience, and applicable requirements. The relationship should be understandable without making the audience search for the disclosure.
03Does a creator code need a disclosure?
Yes. A clean or memorable creator code does not remove the commercial relationship. Disclose the relationship near the recommendation and code in a way the audience can notice and understand.
04Can I rewrite Marquorum's approved copy?
You may create platform-native content, but you remain responsible for the adapted wording and context. Do not add claims, guarantees, comparisons, performance numbers, urgency, or implications outside the current approved product facts and offer rules.
05Is this page legal advice?
No. This is practical network guidance. Creators remain responsible for the law, regulator guidance, platform policies, taxes, and professional advice applicable to their own location, entity, audience, channel, and content.
PROMOTE OPENLY
Clear disclosure protects the audience relationship every commission depends on.
Use plain language, place the disclosure where people will notice it, and keep every product claim accurate and current.